The SEQ Healthy Waterways Partnership is undertaking social research to benchmark awareness and attitudes towards waterway health issues in South East Queensland.
An online community survey was launched on 26 February 2010 and will remain open until Friday 9 April. Partner involvement in the process has been extensive, particularly in the development of the survey questions.
Survey Prize Draw
Those that complete the online survey will be eligible to win one of two holidays, valued at approximately $2,000 each, at Tangalooma Island Resort with extra activities provided by Tangatours.
The prize packages include:
- 2 adults and 2 children for 2 nights in a Hotel Room
- Dolphin Feeding Experience
- Return Launch Transfers
- Buffet Breakfast Daily
- Dugong Eco Cruise
- 30 Free Land Based Activities
- Tangatours – Jet Ski, Segway and kayak or wrecks sightseeing tour experiences plus two hours Kids Club time
- Five $40 movie vouchers runner-up prizes
Click here to sign up for the Tanga email newsletter for special offers and great prizes.
Background information
The results of this research will assist the development, implementation and evaluation of communication, education and motivation (CEM) activities undertaken by Partners to help achieve the Partnership’s Vision.
Communication and education programs, especially those aimed at changing behaviour, need to be based on a good understanding of stakeholder characteristics as well as their communication/education needs. This research project will also build on past Healthy Waterways social and marketing research.
In June 2008 a scoping workshop was held with Partners to discuss social research that could support the implementation and evaluation of the SEQ Healthy Waterways Strategy 2007-2012.
Key recommendations from the workshop included:
- Review of Healthy Waterway’s communication tools and channels including a review of products generated by the Partnership Office such as fact sheets, the website and technical reports. (completed February 2009)
- Literature review of current social and attitudinal research relating to topic areas such as water sensitive urban design, diffuse and point source pollution and water litter, and a survey of Partner organisations to identify related CEM activities. (completed August 2009)
- Community survey on knowledge, attitudes and behaviour of waterway health issues. Survey questions have been developed collaboratively with Healthy Waterways Partners. The survey will be conducted online and promoted through Partners (February 2010)
Past Healthy Waterways Research
Below are reports from past market and communication research carried out for the SEQ Healthy Waterways Partnership.
- 1997 – South East Queensland Waterways Research: A Final Report (Reark Research)
- 2001 – South East Queensland Healthy Waterways Campaign: Market Research Report (Centre for Social Science Research, Central Queensland University)
- 2003 – Healthy Waterways Stakeholder Interviews (Three Plus Communications)
- 2008 – Queensland Social Survey (Centre for Social Science Research, Central Queensland University)
– Final Sampling Report
– Final Data tables